• Promotional planing and event management • Customer advice and support related to Nutrition • Sales of cosmetics, nutritional suppliments

Interaction: • Report to General Manager • Lead Internal cross-functional teams • Manage 2 direct reports Key accountabilities: • Ideation, planning and executon of business events o Real Estate Development & Marketing business-tour: Made in London (October 2014) o Multi-channel marketing summit: London (June 2015) • Marketing and PR strategy development in UK and Central Europe • Sales Targets achivement

Interaction * Report to Marketing VP and Regional Director, Emerging Markets ; * Manage 2 direct reports, 2 dotted line reports ; * Internal cross-functional teams: complex matrix organization - cooperation with Country directors and Business Development teams, Insights, R&D ; * External contacts: Customers, Tuition Providers, Agencies (Research, Advertising, Media, PR) Key accountabilities CIMA Qualification is highly complex financial product, which consists of 5 various products and variety of distribution channels. The key focus of the role is development and execution of marketing and strategy “from scratch” in Emerging Markets (Focus: Russia and Poland, CIS and Central Europe). • Financial targets: Delivered KPIs in line with CIMA Emerging markets expansion strategy, monthly reporting and tracking the KPIs for all on-line and off-line comms campaigns, • Research and Strategy: Strategy and go-to-market plan for 5 CIMA products, brand awareness research, consumer segmentation research, comms message development, strategy for event and advertising partnerships, CRM customer journey development for CIMA global • Digital: FB strategy and implementation, website development (www.cimarussia.com), on-line advertising, blogger cooperation, digital PR, CRM mails, Twitter. • Off-line: POSm, PR strategy development and execution (Management of PR agencies in Poland and Russia), Planning and execution of high profile events (round tables with key market players, events for prospective customers, customer events, etc), creative mobile campaigns (eg. CRM SMS, SMS geo-targeting), regional call center management (1 person) • Projects Management: Led workshops and presentations for the team and external clients • People mentoring and development: 2 people

Interaction * Report to Marketing Manager and Marketing Director ; * Internal cross-functional teams: working with Sales, Category Development, Trade marketing, Insights, R&D, Supply Chain, Purchasing teams and Factory * External contacts: Co-packers, Agencies Key achievements • Heinz Frozen Ready Meals category is a stable performer in a declining market • Heinz BIG FRM – best launch in FRM market in 8 years (trial), delivered £1m sales after 12 weeks in market • WWfH Steam & Serve (Premium tier launch) – true innovation in the category, 2013 EFIA Gold award packaging award Key accountabilities • Financial targets: Delivered financial KPI’s and targeted consumer metrics for Frozen category • Research and Strategy: Managed frozen brands portfolio: WWfH, Heinz BIG and ROSS – strategy& innovation pipeline development, NPD launches. led consumer needs research, led comms message development, led 3 year marketing plan Heinz Big frozen products and for WWfH frozen ready desserts • NPD launches: o Led new brand launch (from idea, to product execution, packaging development and launch support): Heinz BIG - with cross-category support over £1m o Led range extension for WWfH (from idea, to product execution, packaging development and launch support): 2 Premium tier NPD launches - Steam & Serve and Lunch Boxes • Digital: Implemented FB strategy, manage WWfH web-site content, manage on-line advertising, manage blogger cooperation, digital PR, CRM database management • Off-line: Participated in concept creation for WWfH TV campaign, manage PR strategy development and execution, led cross-category alignment across Heinz wider team (achieved significant cost-saving on joint advertising initiatives, such as road-shows across UK and in-store theater), led POSm development, led internal PR • Project Management: Led profit optimization projects across Frozen category in collaboration with the factory, Led workshops and presentations for the team and external clients

Interaction * Report to Regional Marketing Director ; * Internal cross-functional team: Country marketing teams, R&D, Factories, Insights, Supply Chain and Purchasing teams and sharing of information with Global teams(US & Europe) ; * External contacts: Agencies, Licensing partners (Disney) and 3rd parties Key achievements * Alignment of the regions on Baby Wipes marketing strategy and go-to market principles Key accountabilities * • Financial targets: Delivered required financial KPI’s and targeted consumer metrics for the category (Diapers, Baby Wipes) and ensure monthly tracking • NPD launches: Cross-regional launch of “Cotton” Baby Wipes • Digital: Managed on-line advertising for the region, manage blogger cooperation, contribute to Huggies local web-sites content • Internal communication: Monthly newsletters to the team • Off-line: Managed PR strategy development and execution, led POSm development • Project Management: Managed multifunctional teams on assigned projects (Product launches, IMP, sourcing, digital, etc.), Aligned local teams on communications strategy – digital, ATL and BTL.

Interaction * Report to Marketing Director ; * Internal cross-functional team: working with Sales, Trade marketing, R&D, Supply Chain and Purchasing teams ; * External contacts: Agencies and 3rd parties Key achievements * Developed Brand Architecture for EE region (for the 1st time in the region) * Lead 2 successful NPD launches with 360 communication support (Andrex ``Lavender'' and Andrex ``Premium Comfort'') * Creative internal events and in-store promo mechanics - which were a success and implemented a few more times afterwards Key accountabilities * • Financial targets: Managed category P&L (Bath Tissue) and provide monthly reporting to General Manager • Research and Strategy: Led research for new product development opportunities • Led 2 successful NPD launches with 360 communication support (Andrex “Lavender” and Andrex “Premium Comfort”) • Digital: Contributed to Huggies local web-sites content • Off-line: Developed TV ad (idea, research, shooting), led integrated advertising campaign for one NPD launch(TV commercial development, media planning, Print, National consumer promotion, POSm, led low budget launch campaigns for second NPD launch

Interaction * Report to Marketing Manager ; * Internal cross-functional team: working with Sales, Trade marketing, Supply Chain, Factory ; * External contacts: Agencies Key achievements * 1st time in Orion history in Russia- Orion Choco Pie - #1 brand on the market in Volume (+2% 2008 vs 2007 in Val.) ; * Implementation of the Communication strategy with the most famous Russian celebrity comedian Key accountabilities * • Financial targets: Managed product P&L - 1st time in Orion history in Russia- Orion Choco Pie - #1 brand on the market in Volume (+2% 2008 vs 2007 in Val.) • Research and Strategy: Led “Choco Pie” Marketing Strategy development (1 year plan), led research projects (U&A, led focus groups with children and teenagers), developed and implemented pricing strategies • Digital: Developed content and launched web-site www.orionworld.ru • Off-line: Developed TV ad with Russian celebrity (idea, research, shooting), led integrated advertising campaign (TV commercial development, media planning, print, POSm), led national consumer promotion for over £300 000 (tube ads, in-store, print) • Project Management: Run on-going product quality improvements • People Development: 1 Junior Brand Manager

Interaction * Report to Marketing Director ; * Internal cross-functional team: working with Sales ; * External contacts: Key influential partners in Medical area, Agencies Key achievements * Created a Brand loyalty program for children which was named ``Best practice'' by Global team and was implemented in Turkey LifeScan department * Pitched for the sponsorship to Global Johnson & Johnson team and organized from scratch charity summer camp for children with diabetes (organized facilities, doctors, program, etc.) & generated free PR for LifeScan with local Media * Created and published a number of quarterly magazines (30 pages) to improve internal communication between Sales & Marketing team Key accountabilities *• CRM system: Developed and implement brand loyalty program for kids target audience using CRM, system (monthly newsletters, magazine, etc) • Off-line: Participated in TV ad production (idea, research, shooting), organize and led loyalty driving events (in Russia, Turkey and Egypt) for doctors (100-150 participants), distributors (over 300 participants) and consumers • Digital: Participated in web-site www.lifescan.com/ru • Off-line: Participated in TV ad production (idea, research, shooting), organized and led loyalty driving events (in Russia, Turkey and Egypt) for doctors (100-150 participants), distributors (over 300 participants) and consumers

Interaction * Report to Sales Director ; * External contacts: Customers (Pharmacies, Hospitals, Doctors) Key achievements * 100% achieved sales plan. ; * Increased numeric distribution from 50% up to 100% in target pharmacies (managed to overcome high loyalty to similar competitor products) Key accountabilities * Developed strong relationship with Key Medical people, target hospitals, target policlinics and pharmacies • Performed product trainings in pharmacies and hospitals (presentations to small and large audiences – from a few people to over 300) • Supported creation and implementation of trade promotions in key customer channels

Developed marketing plan for re-positioning youth magazine ("Molotok"), made analytical reviews of printed editions of "KommersantЪ" with comparison to other printed editions, controlled documentation workflow for marketing department.

Worked with clients (IBM), developed creative POSm materials, managed client’s internal events and advertising campaigns execution.

Nutrition, Diploma "Nutritional Therapy" (4 years part-time)

Nutrition and Psychology, BSc Nutrition and psychology (1 year part-time)

Marketing Management and Strategy, MSc "Marketing Management and Strategy" (with distinction)

Marketing, Certificate of proficiency - Diploma "Marketing manager" (European Qualification Framework - level 6)

Public Relations, Specialist "Political management and Public Relations" (5 years)