- Executed all administrative and marketing tasks for an online food channel including proactive risk management and mitigation. - Designed, shaped, and implemented comprehensive online marketing campaigns for a range of products and services. - Fostered collaboration with a range of stakeholders to develop strategic marketing plans and effectively manage digital assets to reach target audiences. - Communicated effectively with internal and external customers using telephone, email, WhatsApp chat and online face to face communication.

- Designed and implemented an End-to-End marketing approach, overseeing all administrative and marketing duties, from strategic planning to campaign execution and performance evaluation, ensuring comprehensive and cohesive brand management. - Developed and led strategic marketing plans and initiatives, including social media campaigns, advertising initiatives, and targeted email newsletters resulting in increased website traffic and sales growth. - Conducted meticulous analyses to evaluate the effectiveness of marketing campaigns, implementing iterative improvements to optimize performance.

- Facilitated effective communication and coordination within cross-functional teams, ensuring seamless collaboration for the successful delivery of marketing campaigns prioritising my own workload. - Leveraged research and analytical skills to identify potential prospects and networking opportunities, providing valuable insights to inform targeted marketing strategies and enhance campaign effectiveness. - Utilized digital tools and platforms to update and analyse social media executive reports, contributing to data-driven decision-making and optimization of marketing campaigns.

- Led the creation of content for online and printed CRM marketing materials, driving brand visibility and enhancing customer engagement. - Fostered close collaboration with local advertising agencies to coordinate the creative design development process, ensuring alignment with strategic marketing objectives and company’s branding guidelines. - Leveraged strong analytical skills to gather and analyse information from agencies and suppliers, enabling informed decision-making to determine the most cost-effective marketing initiatives. - Facilitated effective communication and coordination with external clients via interpersonal customer service skills.

• Developed and implemented of quarterly marketing plan for B2B technology market including online and printed activities to meet the stated deliverables in a timely fashion. • Established and monitored the budgetary situation for all brands and promotional activities under my supervision. • Coordinated and fulfilled promo ex-post evaluation analysis like ROI. • Wrote and proofed online and print marketing materials such as content for e-shots and direct marketing campaigns. • Coordinated and participated in the creative design and production process of online and print marketing materials. • Requested, gathered, and analysed information from agencies and suppliers deciding on the most cost-effective marketing proposal, and participated in their implementation. • Built strong and effective relationships with vendor partners to secure funding for the marketing activities under my supervision • Checked and handled financial documents such as purchase orders, invoices and debit notes, ensuring all projects in my division were paid and closed on a timely manner. • Updated and controlled the customers’ databases (e.g. Goldmine and Strategix) to best achieve the objectives set for the marketing projects. • Ensured that relevant marketing activities were uploaded to the web on a timely fashion.

• Managed brands in 9 countries (Central Asia and Caucasus) where I established constructive working relations across countries and cultures, evidencing my capacity to work in cross-cultural environments to achieve common goals. • Established and monitored the budgetary situation for all brands and promotional activities under my supervision. • Planned and implemented new product launch campaigns. • Coordinated creative design development process with local advertising agencies. • Tracked and benchmarked marketing activities for competitive brands to ensure that our brands have supreme positioning. • Coordinated and fulfilled promo ex-post evaluation analysis like ROI. • Controlled Media process with local media agencies including media plans tracking and TV airings. • Prepared and designed promotional activities to boost brand availability in the market. • Coordinated and participated in the creative design and production process of marketing materials.

• Development and implementation of marketing activities in Kazakhstan market (Almaty and regions); such as promotions & concerts • Coordination and control of all parties involved in promotions & concerts (from suppliers to partners) • Development of marketing activities calendar based on the brand plans; • Analysis of the brand performance through sales reports, retail audit and CABI reports; • Finding opportunities for brand activation projects, based on overall brand growth strategy; • Development of short and long-term objectives for promotional calendars and budgets; • Creative development and production process for marketing projects and coordination with local advertising agency(s); • Establishment of appropriate budgets for all conducted activities; • Evaluation and adaptation of promotional themes, mechanics, messages and tools for effective and relevant consumer communication resulting into long-term brand preference and incremental volume; • Trade Marketing activities including Customer deal execution (such as branding of outlets, producing branded stuff for outlets)

Assistance to Brand-managers in organization of promotion activities, special marketing events, samplings (preparation of necessary documents, communication with partners); • Control of marketing and media payments, contacts with Media agencies on Media plans, handling of financial documents (invoices, acts of fulfillment, media plans); • Coordination and execution control over the quality of POS materials, production and delivery schedules; • Assistance in drafting contracts with Coca-Cola suppliers, follow-up of contract fulfillment; • POS and advertising materials distribution among regions, logistics of the promotional campaigns; • Deal with customs issues (customs clearance of advertising materials and novelties); • Calculating Marketing expenses on a monthly basis, submitting reports to HQ and management • Plant tours coordination;

Norwich Business School, MSc Marketing

Economic faculty, Master in Commerce

Economic faculty, BA Marketing&Commerce