Индивидуальное предпринимательство / частная практика / фриланс
Москва, svetlana-eryomina.ru/
SMM&Ads Performance manager (Self- employed)
Local&international projects (EMEA coverage).
Industries: e-commerce, health, traveling, psychology, online education, gaming, products and services
• Ads on Facebook, Instagram, Vkontakte, LinkedIn, Youtube
A full responsibility of advertising campaigns on social media: from budget planning to analytical reports.
Launched 100 + successful campaigns within 3 years.
Results: increased sales on average up to 20-40%, keeping an average cost of a lead from 1,1 to 6,5 euro, achieving an average level of conversion up to 40%.
E-commerce: ROAS > 10
• Web analytics (Yandex Metrics & Google Analytics)
I analyze project status, prepare clear and detailed audits and help to correct projects strategy in order to achieve higher results in a shorter period of time.
Saved up to 20% of the advertising budget and increased conversion up to 10-35% thanks to data-driven approach.
Consulted 10 projects in small and medium business segments, creating step-by-step media plans with expected costs and results.
• Elaboration and development of SMM Strategy for small, medium and big companies, analyzing the current status of the business in social media, setting goals and KPIs based on a customer briefing (up to CMO level), creating a clear vision backed up with data on how to promote a client’s business in a digital world (included: new online lead generation channels, SEA, social media) to achieve set KPIs.
Created 20 strategies for small and medium businesses within 2 years, as an example on one project: achieving +1500 subscribers monthly audience growth through facebook ads, increasing sales level up to 60%.
• Project management
Collaborate with project's team, save the deadlines, organize, and standardize all work processes: teams from 5 to 200 people.
Save time for increasing sales level for small business up to 2 months, reach projects goals before the date of deadline and overfulfill traffic KPI with an advertising budget 20 000 euro pro month for big companies.