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Candidate

Male, 49 years, born on 1 December 1975

Not looking for a job

Moscow, willing to relocate (Great Britain, India, China, UAE, USA, Singapore), prepared for business trips

Генеральный / Исполнительный директор / Коммерческий директор / Директор по маркетингу и продажам

Specializations:
  • Chief executive officer (CEO)
  • Chief Commercial Officer (CCO)

Employment: full time, part time

Work schedule: full day, remote working

Work experience 30 years 10 months

September 2018currently
6 years 8 months
Longeviy InTime BioTech

USA, www.intime.digital

Medicine, Pharmaceuticals, Pharmacies... Show more

CEO
Online severe diseases tracking technology product development Marketing strategy development Longevity, anti-aging solutions development Invented AntiObesity mobile app (#1 in obesity in App Store) & AntiCoronaVirus mobile self checker & Overweight Disease Tracker (Google Play) https://play.google.com/store/apps/details?id=com.application.bmiobesity&hl=ru
December 2015February 2019
3 years 3 months
Teterin Film

Moscow, www.teterinfilm.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

CEO
Small cinemas network launch Got the market share of 1,5% Exit: sold to strategical partner Global Cinema LLC
May 2005August 2015
10 years 4 months
Gleb Fetisov (Vimpelcom, Megafon, VTB minority shareholder)

Moscow, www.glebfetisov.ru

Multiprofile Asset Management... Show more

Investment Media Adviser
Responsibilities: 1. Monitor & research world's media/advertising/entertainment markets. Search for media companies with the high potential capital growth. M&A. 2. Made strategic marketing analysis & development for 100% owned by Mr. Fetisov companies (My Bank, Investment Fund MDC, mobile ad comnpany Mobile Ad Center & others). Achievements: 1. Developed the aquisition strategy for purchasing Le Monde (France). Asset cost - 100M euro. 2. Developed the aquisition strategy for purchasing News Outddor Russia. Asset cost - 400M euro. 3. Prepared strategic marketing analysis for the assets in entertainment, media, IT, advertising, developed the additional income strategy for food retail chain (New Cooperation Supermarket Chain in China with 27000 food stores). 4. Produced 3 movies, incl. Tribeca & Southwest South Awards Winning "Chef" (Robert Downey Jr., Scarlett Johansson, Jon Favreau, Dustin Hoffman) - Oscar's long list for scenario, Viy 3D, Some Like it Cold. Total worldwide boxoffice $100M Reason of exit: lack of the career growth potential.
July 2011December 2011
6 months
Projeсt for political party LDPR

Russia, www.ldpr.ru

OOH Head buyer
Achievements: 1. Solely organized outdoor media buying (incl. production) for the party duting election campaign in Parliament. Won the price tender with the best offer for political parties in outdoor. 2. Placed in over 50 cities, including the ones, where city authorities were banning the placement of "other" parties. 3. Placed over 1000 sites during whole campaign. Party gained almost 12% of the votes.
September 2007April 2011
3 years 8 months
My Bank Group

Moscow, www.mybank-group.ru

Financial Sector... Show more

Marketing Adviser to CEO
Responsibilities: 1. Cut advertising wages. Place bank's ad on the better than market current terms. Get by the ad placement volume better position than the current position of leading banks, considering that My Bank's ad budget is smaller in times. 2. Market research. Strategic marketing planning, incl. competeble tarif proposals, considering permanent change in financial situation in the world & in the country. 3. CRM & sales motivation programes were made. Achievements: 1. Media buying was held on the special rates in key media. 2. My Bank brand became as the significant slogan for the industry. Major banks started using My Bank brand promoting it's own business (ex.: https://www.citibank.ru/russia/main/rus/home.htm) Reason of exit: frequent change of bank's top management.
September 2006August 2009
3 years
Mobile Advertising Center

Russia, www.supermedia.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

CEO, Commercial Director
Responsibilities: 1. Establish new brand and start up new technology of mobile advertising. 2. Bring company on the market in short time (2 months from investing into company). 3. Get leading position on the mobile ad market. 4. Resist any competitor's possible attack. 5. Get worldwide patent on the unique technology of mobile advertising. 6. Fulfill the business plan. 7. Delegate management to the new team. Achievements: 1. Fulfilled mentioned responsibilities and: а. Brought annual revenue up to 3M - best result in mobile advertising during 2006-2008 in Russia. b. Subscribed more than 500K users in less than a year. c. Defeated the raiders attack with the value for the companies shareholders. d. Signed contracts with restricted category of advertising clients in traditional media such as Philip Morris, Heineken, Ritzio (gambling co) and etc. e. Held the fullservice self promo campaign on the success fee basis, paying media channels not price list costs with market discounts but only for subscribed users. Reason of exit: Schedualed team management change. Sold my share to government investmen fund RVK, operated by VTB Capital.
May 2004September 2006
2 years 5 months
Vershina Outdoor LLC

Moscow, www.vershina.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Partner in OOH (super big outdoor formats)
Responsibilities: 1. Find sites for big outdoor formats. 2. Negotiate the terms for big outdoor placement contracts with the building owners. 3. Registrate the constructions in Moscow's Outdoor Committee. 4. Set up the sales. Achievements: 1. Founded the company with the large amount of super big outdoor sites. 2. Founded the biggest outdoor site in Russia in 2004 (1000 sq.m.) on construction site on Sadovaya Kudrinskaya 24 in Moscow with the turnover from 1 client - Sony - over 1 M $ per year. 3. Author of idea placing city sites (1,2 x 1,8 m) on petrol stations in Russia. Reason of exit: sold business to outdoor market leaders: News Outdoor & Olymp.
January 2000December 2003
4 years
Advertising Agency Russian Hit LLC

Moscow, www.russianhit.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

General Manager, Media Buying Director, Account Director
Achievements: 1. Invented the brand "dot ru" (tochka ru) & developed the marketing strategy. In 2005 was rebranded in Stream. 2. Held full service ad campaign for Moscow Cellular Network (then for Sonet network), then for Tochka ru and Stream. 3. Signed contracts with MTS, Israil airlines El Al, Ramenka (Ramstore), Intourist, Parter.ru. 4. Was partner for AFK Sistema's full service ad agency Maxima. Signed contracts with MTS and Tsum Store. Reason of exit: sold agency to the private investor.
November 1998February 2000
1 year 4 months
Russian Hit Radio

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

General Manager, Commercial Director
Achievements: 1. Founded radio with 1 brand on 3 FM frequencies on AFK Sistema radiostations (Sistema Mass Media). 2. Won the prize for "Umbrella brand" nomination in 1999 in the "Brand of the year" contest. 3. Brought radio to the 6th place (out of 22) in ComCon2 radio rating. 4. Yearly turnover reached over 1,8 M $. 5. Founded umbrella brands in FMCG segment: frozen foods (pelmeni - golden medal of ProdExpo 2000, 2002. Silver medal in 2003, 2004), vodka, CD, taxi service. Reason of exit: sold brand to Esna TM LLC (owner of the Smak TM).
May 1997January 2000
2 years 9 months
Advertising Agency Stanzia

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

General Manager, Media Buying Director
Achievements: 1. Signed contract for federal ad campaign with Sony, Playstation brand (UK) with 1 M $ yearly budget. 2. Kept Sony's budget even during the summer 1998 crisis. 3. Brought on russian market Durex. 4. Bought OOH sites for the lowest price ever 100$ per site / per month (placed Gema (Saab dealer), MTS, Adidas and etc.) in 1998. 5. Signed contract with Russian Aluminium for corporate events. The reason of exit: made rebranding into Russian Hit Advertising Agency.
May 1996April 1999
3 years
Radio Stanzia 106,8 FM LLC

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

Commercial director, Promotion director
Achievements: 1. Brought radio to the significant position in ComCon2 rating (6th out of 19) in 12+ audience. 2. Brought & kept the 1 place in permanent listening duration rating in 1996-1999. 3. Made the year ad turnover - 1,2 M $. 4. Organized the biggest open air "InStanzia" in Gorky Park (first time ever in Russia - 100K guests). 5. Organized open air КаZаntip event in Crimea (Ukraine) in1997-1998. 6. Signed ad contract with MTS for over than 3M $. 7. Signed ad contracts with KLM, Beeline, Unilever, P&G, Coca Cola, Pepsi, Red Devil, Philip Morris, JTI, BAT and more than 150 other companies. Radio Stanzia, which was bought in 1995 for 300K $, was sold to Russian Media Group (RMG) for 3,5M $ in 2001. Reason of exit: founded own radiostation Russian Hit.
August 1994May 1996
1 year 10 months
Radio Maximum 103.7

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

PR manager
Responsibilities: 1. Radio promotion 2. On air show producer
May 1994August 1994
4 months
Bolshoi Theatre

Moscow

Art, Culture... Show more

administrator
Had business practice.
September 1993January 1994
5 months
2х2 tv channel

Moscow

Media, Marketing, Advertising, PR, Design, Production... Show more

interpreteur
Made movie translation.

Skills

Skill proficiency levels
Strategic Marketing
Project management
Business Development
Marketing Analysis
Retail
Sales Management
Negotiation skills
Product Marketing
Strategic Planning
CRM
Social Media Marketing
B2B Marketing
Ценообразование
Медиапланирование
Start-up project
Маркетинговые коммуникации
Presentation skills
Public Speaking
Team management
B2C Marketing
Organization Skills
Account Management
Teambuilding
Проведение рекламных кампаний
Ведение переговоров
Управление продажами
Холодные продажи
Развитие продаж
Активные продажи
Обучение персонала

About me

1. Have the creative approach to solution of standard tasks. 2. Have more efficient approach to solution for not standard tasks. 3. Can find solutions to multi level tasks. 4. Can negotiate the sale/buy of not for sale or impossible to buy. 5. Perfect in business development, marketing strategies, creative company's promotion and, of course, sales. 6. Always defend the shareholder's interests. 7. Have unique leading abilities. Investment in Charity: Initiated the charity program with Number 1 TV channel in Russia & Troika Dialog Investments in 2009-2010 to save the lifes of sick children. Partner in biotechnology company Longevity InTime BioTech LLC (DE, USA), Invented online AntiCoronaVirus Tracker Hobbies: collecting countries Sports: tennis, table tennis, football, swimming, basketball There are no millionaires ... in hours of life - the average period of 1 human life is only 700 000 hours. Let's not waste any hour. More skills 1. Unique methods of creating, positioning, managing, promoting and selling brands / goods / services: and. Applying his creative designs to promote MTS by clients in the period 1996-1999. subscribers of the age category of 14-18 years old became, despite the average cost of the contract at that time more than $ 1000. b. Developed marketing dstrategy for Durex condoms launch in 1997-1998. c. Positioning and brand management of frozen foods Russian Hit in the period 2001-2005 brought to the TOP in its price category. d. Personal direct sales worthmore than $ 100 million in various areas of activity e. Founded mobile advertising technology, sold to a strategic investor for $ 10+ million in 2009 f. Received 25% of advertising inventory in the Moscow metro, received more than 1.2 billion rubles in revenue in 2013-2014. g. Founded a production company, released 3 movies in 1 year, revenue worth $ 100 million worldwide in 2014-2015. h. Hired more than 80 specialists from 11 countries of the world for the option to a biotechnology company in 2018-2020. 2. Strategic planning, development and implementation of an integrated marketing plan and budget; 3. Evaluation of the effectiveness of marketing activities; 4. Ability to take responsibility for the sale and distribution of products; 5. Synchronization of ATL and BTL; 6. Placing advertisements in accordance with the approved principles and marketing plan; 7. Interaction with media agencies; 8. Market analysis and monitoring of competitive activity, the ability to develop old and identify new sales markets; 9. Portfolio analysis, product planning, product strategy for product groups; 10. Development and implementation of a strategy for promotional activities with an assessment of the effect; 11. Assortment policy, pricing, promotion; 12. The ability to select professionals for the team, the development and creation of effective motivation systems for employees of the marketing department;

Higher education

2007
Gnesin's Russian Academy of Music
management
1998
GITIS
management
1994
Gymnasium 1520
foreign languages

Languages

RussianNative


EnglishA2 — Elementary


SpanishA1 — Basic


Professional development, courses

2020
Aalto University, Helsinki, Finland
Sampo StartUp Sauna Accelerator, Management, Finance, Marketing, Biotech
2019
Accelerator, NY, USA
ALTS Capital, Startups, Fundraising, Marketing, Biotech
2011
Management in sports
MGU, MBA
2004
Management
MGAH

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter