Zero10 is a leading AR fashion platform that provides innovative tech solutions for brands and creators. – Conceived company’s brand strategy, securing market position as leading AR-fashion platform, resulting in $7.3M funding, increased user awareness, and global partnerships. – Conceptualized successful GTM strategy and a number of brand marketing campaigns, fostering loyal engaging community of fashion innovators and digital creators, gaining 35,000+ new followers. – Optimised UA strategies across diverse channels, driving over 100,000 app downloads and 1,300,000+ AR try-ons. – Cultivated relationships with key media, journalists, and influencers, resulting in 100+ articles across top-tier media like WWD, Vogue Business, Forbes, Highsnobiety, etc. – Forged strategic partnerships with fashion brands and artists, Crosby Studios, Tommy Cash, Barragan, Maisie Wilen, etc, contributing to company's growth and market penetration, increasing brand trust, and 30% growth in UA. – Recruited and managed high-performing marketing team of 10 members, fostering culture of creativity, collaboration, and learning, contributing to high employee satisfaction and motivation.

Event and digital marketing agency specialising in action sports and urban culture. – Managed local accounts for brands like Casio, Swatch, Adidas Skateboarding, Yandex, JBL, Diadora, and Quicksilver, overseeing integrated brand and performance campaigns across diverse digital channels. – Won over 15 tenders for digital marketing strategies and brand campaigns, expanding the agency's client portfolio and driving 60% revenue growth. – Exceeded all client KPIs, enhancing satisfaction through effective communication, resulting in a 100% client retention rate and additional business opportunities. – Supervised performance marketing campaigns across Meta, Google, VK, YouTube, and TikTok, surpassing KPIs with a 10% reduction in cost per acquisition. – Led a number of brand marketing campaigns, exceeding client's KPIs by building high-performing teams, managing processes and budgets, and executing impactful content production, marketing and lead generation strategies.

Geometry is the world’s largest and most international brand activation and shopper marketing agency. – Led the development and execution of advertising campaigns for major FMCG and telecom brands like Tele2, Johnnie Walker, etc, achieving exceptional brand visibility and 30% sales growth. – Established strong client relationships, exceeding satisfaction benchmarks and KPIs, achieving in a 10% revenue growth through expanding agency services from offline to digital campaigns. – Facilitated seamless collaboration between internal teams, ensuring effective communication, resource allocation, resulting faster stress-free project delivery.

RideWithLocal is the first global online marketplace that connects action sports fans with trusted service providers. – Enhanced the platform's market presence by securing new strategic B2B partnerships across Europe and the UK, managing the process from outreach to platform launch. – Led the planning and execution of marketing events, including professional expos and fundraising events, which contributed to new market opportunities (EMEA) and increased brand awareness. – Managed the platform’s digital marketing channels: social media, email marketing, content production, and paid advertising, resulting in an increased following and direct bookings.

Gottlieb Schwarz is a premium footwear brand – Streamlined the production and operations of the company to ensure the consistent development of stock, fostering new retail opportunities with department stores (TSUM, Tsvetnoy, etc), resulting 50% increase in sales. – Successfully introduced new product lines and services (women’s line, bespoke and shoemaking in-house school), achieving a 300% growth in revenue. – Secured features in leading fashion and business press (Forbes, Inc., Interview, GQ, etc), leading to a 70% raise in media impressions and increased brand awareness and loyalty. – Managed social media, content creation, and paid ad campaigns, achieving significant growth in the brand's online presence, gaining 15,000+ followers within one year. – Developed strategic brand campaigns, fostering partnerships with influencers and top retailers, resulting in expanded reach, increased social media engagement, media presence, and boosted sales.

MA Fashion Entrepreneurship

Graduate Diploma Fashion Management

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