• Rebranding supervising (logo, slogan, visual style, guidelines, branches decor, etc.) in cooperation with the international branding agency. • Development of the Bank Standard's internet banking project, including branding, advertising, launch event, web site. • Development of new mass market card product (naming, branding, guidelines development, production). • Development of bank cards design and identity. • Supervising of PR communication. Including news sites monitoring, articles publications, SMM supervising (Facebook).

• Responsible for new products and services launch (briefing, roadmap, media, creative). Launch budgeting. Post campaign reporting and analysis. • Outdoor and indoor bank branches infrastructure control: signages, windows signs, advertising in branches. • POSM merchandising, stock control in branches. • Close cooperation with advertising agencies for creative, branding and production.

International Economic Relations and Management, Ьфклуештп ? Ьфтфпуьуте