Руководитель PR-проектов Яндекс Музыки, направление работы с артистами.

Coordinating press and influencer activities to support the music and activities of Warner Music artists

Executed strategic coms campaigns, proactive media relations, digital content projects, events and corporate PR for Spotify, Sony Music, MTV and Campari brands. This involved the development of campaign strategy, press materials and pitches, media & influencer relationship management, as well as senior leadership positioning at industry events.

Working in Integrated Communications practice, I am responsible for media & influencer relations, copywriting and events coordination for Viacom brands (MTV, Paramount Comedy, Paramount Channel, Nickelodeon, Nick Jr., Spike)

Part of the early team working on turning a startup into an international biotech company. Responsible for the development of brand image, identity and positioning; in charge of social media strategy, external communications, media and influencer relations.

I assisted RHUL Development and Alumni Relations team in development and execution of online and offline marketing campaigns. For example, I planned the #RHBigGive campaign, which resulted in £116,845 donations raised within a week. This involved promotion on social media, offline event organisation and preparation of creative materials in Adobe Photoshop and Sketch.

1 Year Placement as Offerings Portfolio Manager in IBM GTS Resiliency Services (RS). My job entailed collaboration with cross-discipline teams on development, design, marketing, communications, sales, enablement and strategy to deliver most innovative offerings to our clients. I supported performance of IBM RS offerings portfolio in the UK&I by ensuring offering alignment with the local market requirements, driving interlocks with the Global team on strategic roadmaps, team enablement and designing promotional material for the client-facing teams. With my input IBM RS UK&I was awarded Phoenix trophy for the top performing IMT for Q3 2016, generating $53M revenue. Based on portfolio performance analysis, I designed and executed enablement programmes. I organised over 12 educational sessions on Data Backup and Recovery, and personally delivered 2 of them. I have also initiated an Open Badge Programme launch for Resiliency Services, that has been later on introduced on the global scale.

1 month internship assisting the Research & Business Analytics team in conducting market research of the construction industry in Russia through research methodology and screening, field research and data analysis.

2 month internship assisting the client team working with the P&G brands (Ariel, Old Spice, Head & Shoulders, Safeguard, Olay). My job entailed completing competitive and live campaigns reports, marketing campaigns project management and print submission. I was also responsible for design and post-production – from internal & external briefing to the final material delivery to the client.

Management with Marketing, Marketing