- Optimising business processes, identifying bottlenecks and enabling analysis through business process modelling (BPMN). - - Secured Reply Blockchain’s participation in the Norther Europe’s Largest Blockchain Conference Moontec17 as a keynote speaker. - Project Management

- Successfully managed the delivery of private blockchain application solutions on Ethereum and Hyperledger Fabric platforms in a fast-paced environment. - Responsible for managing multiple projects from planning and defining the scope, translating business requirements into technical specifications to delivery and quality control of Agile system development project life cycle. - Used JIRA, Trello, Asana, and Instagantt as project management tools to coordinate multiple projects and delegate responsibilities to meet deadlines. - Effectively managed client expectations as well as building credibility, establishing rapport, and maintaining communication with stakeholders at multiple levels.

- Developed a week-long, three city Jafza Road Show in China (May 2016) with full responsibility for pitching the initial concept, managing the overall budget, and executing all logistical planning in collaboration with the Dubai government and Chinese government. - Analysed business data in order to come up with the solutions on attracting potential investors, as well as conducted seminars to accelerate business engagement and promote client’s facilities and services which resulted in the growing number of prospects. - Set up ambitious lead generation targets and surpassed them by 30%. - Advised the client on the implementation of strategic marketing initiatives by interviewing client’s customers and creating case studies. - Analysed results, prepared key presentations and solution-driven recommendations for the client.

- Developed and introduced a tool for social media content tracking which significantly facilitated the analysis of social data for the whole department. - Analysed social media metrics and performance benchmarks across social media channels and proposed cost-cutting measures and productivity enhancement strategies. - Planned and implemented creative PR strategies to promote Emirates’ Fashion collection using online networking and social media platforms. - Planned and coordinated the Dubai Airshow 2015 throughout all stages of the event.

- Responsible for attracting new clients and developing new relationships to support future business. - Leveraged various digital marketing strategies to both manage and increase social media engagement for the company’s Facebook and Twitter accounts. - Organised brainstorm sessions for marketing campaigns & product releases, including scanning for media opportunities and building key industry relationships.

Managed recruitment and selection of new employees, working closely with HR-oriented program.

Management of Information Systems and Digital Innovation, Master of Science

School of Management

Public Relations, Certificate in Public Relations