Creative idea generation

Manage all creative team of the agency. Approve or reject advertising campaign ideas. Ensure team meets deadlines and stays within budget. Attends photo shoots and supervises production team. Write copy & headlines for clients' ads, TV spots, digital campaigns, and other forms of advertising. Determine what makes products appealing to consumers. Develop unique, new concepts. Conceive, develop and produce effective advertising campaigns. Work with account executives to determine client needs and budget. Ensure campaign stays within budget. Create and finalize presentations. Work with art directors to create ideas. Oversee campaigns from production to completion. Respond to feedback in a timely manner. Work within tight deadlines. Cast actors for TV and radio work, including voiceovers. Monitor and change advertising campaigns to change effectiveness. Check copy for spelling and grammar errors. Work with media planners/buyers and the production department to fully develop the advertising campaign. Research competitors and keep abreast of market trends. Develop communication strategy with strategic team.

Responsibilities: Idea generation; Write copy & headlines for clients' ads, TV spots, digital campaigns, and other forms of advertising; Develop unique, new concepts; Cast actors for TV and radio work, including voiceovers. Clients: 1xBET Telecom "МОТИВ" Urban group ЖК "Академический" Kaspersky Lab NCC // Bonava development

Responsibilities: Lead concept development and idea generation Develop communication ideas and structure them Build campaign eco-system Visually execute concepts through graphic design, photo shoots, TV shoots, editing, and all other aspects of design. Deliver presentations to team, clients, and/or senior creative personnel. Find touch points and propose new relevant media channels Lead and direct the creative/design team from concept to completion Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs Visualize, conceptualize, and design campaigns across digital platforms, broadcast, experiential and occasional print Create visual prototypes or screens Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation Provide quality assurance of all creative deliverables Contribute to the development of the creative team's culture and quality standards Delegate of day-to-day responsibility to other Designers, Art Directors, Copywriters, Writers and Interactive Developers Elevate the creative level of the work coming out of the creative team Educate other team members, not exclusive to the creative team, through project development and performance management Collaborate with strategy, media, account and business development teams to create and develop new business opportunities Clients: Mercedes-Benz (C-Class, SLS AMG, Smart cars, Mobile kids initiative) Pepsi (Pepsi, Pepsi Legend) Frito Lay (Lay's, Lay's Max, ХрусTEAM, Doritos) Sberbank Baltica (GreenFest, Tuborg, Boilermaker) Deti Nashi Charity Foundation UPECO (Gardex) Exxon Mobil1 Eldorado Bayer (Aspirin-C, Alka-Seltzer) Pfizer (Viagra)

Идеи (SMM / viral video / website / integrated campaign / ambient / promo / mobile / banner campaign ) Слоганы и заголовки ( SMM / website content / banner campaign) Сценарии (viral video / website video) Клиенты: Ford (Kuga) Nokia (Asha) Microsoft Craft foods (Jubilejnoe)

Идеи (print / integrated campaign / TV shots / digital out of home / promo / smm) Арт-дирекшн (print / TV shots / digital / branding / presentation / promo) Сценарии ( TV shots / event / viral video) Слоганы и боди-копи (print / integrated campaign / TV shots ) Стратегия (Positioning / Insight mining / Communication idea / BBL / Mapping / Brief development / Media strategy) Руководство творческой группой и её формирование Постановка целей и задач перед творческой группой, стратегия их достижения Мотивация творческих сотрудников и их обучение Подготовка презентаций и отдельных кейсов для фестивалей Презентация проектов клиенту Организация работы с продакшенами и построение аут-сорс базы необходимых специалистов Развитие инициатив Ответственность за творческую составляющую проектов агентства Клиенты: Farmstandart WWF Nycomed KRKA Johnson & Johnson MSD (USA Pharmasuticals) Geropharm Egis STADA Valenta Woerwag Pharma Valenta Naturproduct Veropharm Akvion

Идеи (web 2.0 / viral video / website / integrated campaign / ambient / promo / outdoor / event ) Слоганы и заголовки (campaign / outdoor / website content / brand) Сценарии (viral video / TV shots / website video) Стратегия (Ehrmann Prebiotic / Baileys / El Farma) Клиенты: Home Credit Bank Ehrmann Vanish Beileys UCB (Keppra / Zyrtec) Roche (Xenical) Cobra Mail.ru (Одноклассники) El Farma Novaring

https://www.behance.net/gallery/9004693/Personal Фотосъемка Цветокоррекция Режиссура Ретушь Дизайн Арт-дирекшн

Идеи (print / outdoor / TV / viral video) Слоганы и заголовки (print / outdoor) Адаптация (TV shots / indoor video / outdoor) Клиенты: Mercedes-Benz Braun Frito Lay (Lay's) Pepsi (Pepsi Max) Schwarzkopf (Shauma / Syoss) Garnier (Fa) Инмарко (Ekzo)

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