• Promoting and developing an international educational project for the digital arts “Culture online”. Full cycle: media relations, marketing strategy, PR, project management, strategy; • Managing a team of two: a social media manager and a copywriter; • Together with the project's social media manager launched a Telegram channel about the digital arts that already caught attention of some of the leading industry professionals; • Arranging project's participation in St. Petersburg International Cultural Forum; • Promoting Cross-sectional program with over 100+ events at St. Petersburg International Cultural Forum; • Communicating with a wide network of international policy makers and leaders in the cultural industry.

• Produce and promote an independent theatre project: social media management, media relations, fundrasing management. • In 2021, the production received an honourable "Breakthrough" Award.

TikTok MetroSPb: • Developed an idea and a concept for the company's TikTok account that in two weeks gained over 20k followers: • Responsible for organising a professional video production with a crew of over 20 people; • Managed video editing process, delivering a set of 40 videos to a client; • Consulting the company's marketing manager on the best strategy. • More information: www.tiktok.com/@spbmetro Other: • Persuaded to adopt now the company’s most followed (<75 thousand followers) communications channel, Telegram Messenger. • Coordinated social media-based safety campaign with 90,000 organic reach. • Created a set of university lectures on the company’s communications strategy to be delivered by the Metro’s head of the press office.

• Planned and executed digital marketing campaigns, including web, SEO, email, social media (VK, FB, Insta) and display advertising; • Launched the theatre's TikTok account (@baltichousetheatre) that gained over 20K views in a week.

• Developed and managed international project plans, budgets and timelines. Identified and coordinated with project participants, partners and stakeholders. Defined and oversaw deliverables. • Organised and coordinated international activities within The Baltic House International Theatre Festival and International Festival "Meetings in Russia". Kept track and pitched potential festival participants to theatre top management. In 2020, organised several international conferences with participants from over 15 countries. The events were held both online and offline. • In 2021, curated the Baltic House International Theatre Festival, coming up with a concept for the festivals 31st edition and arranging a programme. • Prepared reports for international projects, both within Russian and European financial systems. • Managed some of the theatre's major digital activities (live broadcasts, digital theatre productions). Worked in close contact with the theatre's PR department. • Liaised with international partners, institutions and associations (ITI, IETM, ASEF, Nordic Culture Point). Managed relations with Russia-based international consulates and embassies, with a particular focus on the Baltic and Scandinavian countries. • Pitched and organised my own theatre projects. • Managed international PR activities, communicating with international theatre media outlets and journalists.

• Managed press activities for a 9-months-long international theatre festival with over 480 events from 22 countries; • Worked directly with local and international media outlets, as well as major bloggers, to promote the many events spanning over several months; • Wrote press releases, interviews, social media posts and articles in Russian and English; proofread all generated written materials; • Launched 5 special projects in 4 major media outlets; • Theatre Olympics 2019 PR team received IPRA Golden World Award 2020, a Prestigious International Award.

• Responsible for all internal communication activities and channels: strategy, analytics and content creation (90% in English language). • Managed various corporate events, handling several contractors and large budgets. Avg. employee satisfaction rate: 9 out of 10. • Took up a challenge of creating and coordinating communications activities in a recently merged international IT company.

• Aided the FinTech start-up on the early stages of the B2B marketing strategy development. • Conducted market research, including SWOT, STP and competition analysis. • Delivered thorough research into the best marketing tools: CRM systems, online advertising services and call centres.

• Developed guerilla marketing campaign with no budget, which resulted in wide media exposure and 100,000 organic social media reach. • Implemented social media video format into the company’s further marketing strategy. • Coordinated foreign partnerships, liaising with UK-based companies for promotional purposes.

• Produced short videos for the social media on social and political agendas, successfully gaining from 50,000 to over a million views. • Made editorial decisions on the daily basis, producing short “news of the day” videos for the social media. • Built a personal network of activists and citizen journalists, regularly receiving free and exclusive video materials from all over Russia. • Helped to set social media video standards within RFE/RL Russian Service.

• Managed and supervised all day-to-day operations, including content and budget planning, of the student magazine of the Anglo-American University. • Reformed the magazine by gathering new editorial team, and changing the publication’s structure, format and design.

Media and Communications, MSc Media and Communications

Journalism and Communications, BA Journalism and Communications

Manchester International Festival

Online course by University of Maryland via Coursera

An online course by Università Bocconi via Coursera